Or do you?
For many small business owners, putting up a free Facebook page was a welcome substitute for building and maintaining a company website. Back in 2015, well before the Cambridge Analytica scandal, Adweek posted an article describing the positive effects that a Facebook page can have on your business. In the end however, their final conclusion and response to “Can a Facebook Page Replace a Small Business Website?” was a bold NO:
Adding credence to the notion that a Facebook page cannot replace a small business website is the fact that, in the wake of the scandal, your audience is most probably dwindling. From Cher to Brian Acton, celebrities and billionaires alike are deleting their accounts.
Even those of us who aren’t rich or famous are beginning to read the writing on the wall (no pun intended). Dan Clark, a retired Navy veteran maintained two Facebook accounts and has deleted them both.
There are just so many ways nowadays to stay in contact: phones, email, instant message, Gab, which is a social network that doesn’t censor anything. Facebook is more obsolete than people would think.
A retired Navy veteran in Maine