What you should know about SSL

With the release of Chrome 68 in July ’18, Google announced that Chrome will mark all HTTP sites as ‘not secure’ and will clearly display this message in the URL bar.

What does this mean and how does it affect you, your website, and your business in general?  Many small business owners believe that they do not need SSL if they don’t have a shopping cart and don’t accept credit cards on their website.  We don’t agree.

Case in point:   I was recently sitting inside Starbucks and chatting with a fellow web developer.  Our conversation was interrupted by an elderly gentleman who was sitting nearby.  He asked my friend to come take a look at his laptop.  The man had landed on a webpage that looked similar to this:

He seemed quite confused.  He either didn’t notice the link, “I Understand the Risks”, or he didn’t understand the risks and was afraid to click through.    It turned out to be a harmless site and my friend helped him past the warning.

But what if that had been your website?  What if the person looking for your services wasn’t sipping a blonde espresso at the local coffee house?  With no one there to explain the warning, chances are that person will click away.  And you just lost a prospective customer.

We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal.  For now it’s only a very lightweight signal . . . But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.

In our post about GoDaddy, we briefly discuss the cost associated with purchasing SSL Certificates.  The good news is that all of our websites are hosted at Cloudways.  Cloudways is a leading cloud hosting platform that provides trusted and secure managed hosting solutions to its clients.   And thanks to Cloudways’ platform integration with Let’s Encrypt SSL Certificates, securing your site with SSL is swift, renewals are automated, and best of all, IT’S FREE!

Let’s Encrypt SSL Certificates Save Time and Money!

In addition to providing an incredibly easy-to-use (and free, did we mention that??) SSL solution, Cloudways is cognizant of the significant number of websites that are powered by WordPress.   To that end, they developed their own WordPress Migration Plugin.  The Cloudways WordPress Migrator plugin automates WordPress migration(s) from any other hosting provider to Cloudways.

If  you are currently on a Shared Hosting Plan, and you anticipate incurring hefty charges in order to secure your WordPress website with SSL, you may want to consider having your site migrated to Cloudways.    We can easily migrate your WordPress site to our Cloudways platform, where SSL is free and renewals are automatic.  In addition, we will support you in making the necessary DNS changes at your domain provider once the site has been migrated.